Perhaps the most appropriate place to kick off the next 50 years of innovation is in a process so revolutionary, it literally redefines the liftgate market.

Yes, we're talking about paint.

Not just any paint, though. The new MaxPro and MaxPro Z+ paint processes are a result of years of research into the problem of liftgate corrosion. They're the result of advanced chemistry, and a complete rethinking of the definitions of paint toughness.

The end result? A finish superior to everything else out there, including galvanizing and powder coating. MaxPro and MaxPro Z+ finishes provide 300% to 1000% more corrosion resistance. It's literally the difference between a gate that will start to dull and rust in 18 months - and one that will still look like new 5 years later.